SEO, or Search Engine Optimization, is the practice of optimizing websites and content to rank higher in search engine results pages (SERPs) for relevant keywords and queries. It involves a set of techniques and strategies aimed at improving your website's visibility and organic (non-paid) traffic from search engines like Google.
SEO offers numerous benefits for businesses and website owners:
By optimizing your website for search engines, SEO helps in improving your rankings in search results, making your site more visible to potential customers.
Drive more organic traffic to your website, as higher rankings often lead to more clicks.
Increase brand awareness by consistently appearing in search results for relevant queries.
Key components of SEO
1. On-Page SEO
2. Technical SEO
3. Off-Page SEO
4. Local SEO
5. Analytics & Monitoring
