Online Reputation Management (ORM) involves monitoring, influencing, and managing how a brand, business, or individual is perceived online. It focuses on maintaining a positive reputation by addressing negative feedback, promoting positive content, and ensuring credibility across digital platforms.
Key Components of ORM:
Monitoring Brand Mentions: Track online reviews, comments, and social media mentions.
Managing Negative Feedback: Address customer complaints promptly and professionally.
Encouraging Positive Reviews: Request satisfied customers to leave testimonials and ratings.
Optimizing Search Results: Push positive content higher in search rankings.
Engaging with Audiences: Build trust by actively responding to feedback and inquiries.
Crisis Management: Have a strategy to handle PR crisis effectively.
