Display advertising is a form of online advertising that uses visual ads, such as banners, videos, and interactive media, to reach audiences across various websites, social media, and apps. These ads are placed on third-party platforms and are designed to increase brand awareness, drive traffic, and encourage conversions.
Key Components of Display Advertising:
Ad Format Selection: Choose between banner ads, video ads, interactive ads, or rich media ads.
Targeting Strategies: Utilize demographic, behavioral, contextual, and retargeting strategies to reach the right audience.
Ad Placement: Display ads on high-traffic websites, social media, and Google Display Network.
Performance Tracking: Measure impressions, click-through rates (CTR), and conversion rates.
Optimization & Scaling: Adjust ad creatives, targeting, and budgets based on analytics data.
