Data-driven marketing refers to the strategic use of data and analytics to optimize marketing efforts and drive better results. By leveraging customer insights, businesses can create targeted and highly personalized campaigns.
Key Components of Data-Driven Marketing:
Customer Data Collection: Gathering data from website interactions, social media, email campaigns, and CRM systems.
Segmentation & Targeting: Dividing audiences based on demographics, behavior, and preferences.
Predictive Analytics: Using AI and machine learning to forecast customer behavior and trends.
Personalization: Delivering tailored marketing messages based on customer insights.
