Online Reputation Management (ORM) involves monitoring, influencing, and managing how a brand, business, or individual is perceived online. It focuses on maintaining a positive reputation by addressing negative feedback, promoting positive content, and ensuring credibility across digital platforms.
Key Components of ORM
Monitoring Brand Mentions: Track online reviews, comments, and social media mentions.
Managing Negative Feedback: Address customer complaints promptly and professionally.
Encouraging Positive Reviews: Request satisfied customers to leave testimonials and ratings.
Optimizing Search Results: Push positive content higher in search rankings.
Engaging with Audiences: Build trust by actively responding to feedback and inquiries.
Crisis Management: Have a strategy to handle PR crisis effectively.
We use tools like Google Alerts, social media listening, and review tracking platforms.
Assessing overall brand perception and detecting negative trends.
Addressing concerns professionally and offering solutions.
Requesting satisfied customers to share their experiences.
Implementing SEO strategies to promote favorable content.
We develop a proactive strategy for handling reputation issues and consistently track brand perception.
